Case Study · Phuket, Thailand
Sea Hills Resort
A boutique clifftop resort with a beautiful story that nobody online was hearing.
+214%
Instagram engagement in 90 days
+8.4k
New followers across Instagram & TikTok
320+
Original assets delivered
+31%
Direct booking enquiries via social
The Challenge
Beautiful in person. Invisible online.
Sea Hills Resort sits above a quiet bay on Phuket's west coast — forty villas, an infinity pool that runs into the Andaman sea and a kitchen that locals travel for. Yet their social channels told none of it. Posting was sporadic, images came from a dozen different phones and the tone shifted with whoever happened to be free that week. High season was eight weeks away and direct bookings were flat.
The Approach
One voice, one look, planned a month ahead.
We began with a full audit and a strategy session with the resort's leadership, defining who they were speaking to: slow-travel couples and small families who choose feeling over flash. From there we built a house look — warm, low-light, unhurried — and a content calendar that balanced rooms, food, spa and the small human moments guests actually remember.
Five days on site produced enough material for an entire quarter, shot around real service hours so nothing felt staged. Two travel creators joined on a barter stay, adding trusted third-party voices at a fraction of a paid campaign.
What we delivered
- Full brand and channel audit before a single post went live
- Five-day on-site content shoot across villas, spa, beach club and dining
- 320+ stills and 40 short-form videos, colour graded to one house look
- Three months of scheduled content across Instagram, TikTok and Facebook
- Creator partnership with two travel micro-influencers on a barter stay
- Monthly reporting and a quarterly strategy call with the leadership team
The Result
A feed that finally feels like the place.
Within ninety days engagement rose 214%, the combined Instagram and TikTok audience grew by 8,400, and direct enquiries through social were up 31% going into high season. Sea Hills now runs on a Premium monthly retainer with a content day each quarter.
“Liisa understood our resort before she ever set foot on the property. Our feed finally feels like the place our guests fall in love with.”
Anong S.
Marketing Director, Sea Hills Resort — Phuket, Thailand
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